The way consumers discover, decide and buy is becoming less linear. Social platforms and creators are increasingly shaping discovery and demand, AI is changing how people compare and make decisions, and the distance between inspiration and purchase is getting shorter.

This session will explore:

• How social, creators and content are changing the way consumers discover products and creating demand before search even begins
• How AI is reshaping the consideration and decision-making process, and where human influence still matters
• What happens when discovery, consideration and commerce increasingly happen across multiple platforms and touchpoints
• How brands should think about the customer journey when the place that creates demand may not be the place where the final purchase happens